Marketing

Utility Marketing

 

Deliver the right message to each customer in their preferred channel.

The Utility Marketing Challenge

 

Today’s utility marketing leaders are tasked with fulfilling increasing customer expectations and driving program participation across a growing number of programs and services, all while working with outdated systems and disparate data. Because of this fragmentation, marketing teams have a plethora of obstacles that can make meeting their goals and objectives challenging.

How EnergySavvy Addresses the Challenge

Personalized Engagement

EnergySavvy’s Utility Customer Experience (UCX) platform brings together relevant customer data to extract key insights, enabling marketers to create dynamic, targeted campaigns in any marketing tool or channel. The UCX platform provides utilities the confidence to reach out to the right customers with the right offer for them, benefiting both customers and utility staff.

EnergySavvy was able to pull out the outlier homes that really had twice the amount of energy savings potential. We were able to target houses with high savings potential and really drive our achievement rates up.

– Chris Baker, Arizona Public Service

Solutions to Key Marketing Challenges

Next Best Actions

EnergySavvy Next Best Actions consider any available customer initiatives, messages, products or programs, and use machine learning to determine which actions are best suited for a given customer at that moment. Using advanced AI and propensity analysis to bring together the utility’s own customer data, third-party data, and business priorities, Next Best Actions creates a hub of personalized customer recommendations—surfaced across any customer channel.

These customized recommendations are made available via email, chatbots, IVR, mobile apps, call center staff, direct mail, and the existing utility self-service portal to create a personalized, easy and consistent experience for every customer.

Income-Qualified Engagement

Utilities can have multiple low-to-moderate income (LMI) offers and programs—each with its own eligibility requirements and enrollment processes, making it difficult for customers to know which one(s) are right for them or how to enroll.

EnergySavvy’s UCX platform enables utility marketers to recommend the best offer to each LMI customer based on utility-specific analytics and their customer profile—resulting in more relevant recommendations, higher participation and, ultimately, more comfortable and satisfied LMI customers.

Proactive Customer Engagement

Increasingly, utility marketing leaders today are tasked with managing digital properties including the website, mobile, MyAccount portal, and social media—and ensuring that these interactions meet modern customer expectations.

EnergySavvy’s UCX platform enables marketers to create personalized and consistent omni-channel experiences by displaying unique and tailored recommendations for each customer—improving engagement, participation, and customer satisfaction.

Program Enrollment

Traditional methods of utility outreach that rely on lists of generic tips often result in low program participation and enrollment.

EnergySavvy’s Residential Online Assessment drives the highest and most cost-effective program enrollment in the industry by delivering a tailored customer experience and personalized recommendation—enabling utilities to drive engagement across a broad and customizable array of offers and programs.

Discover how you can personalize your offers in any marketing tool.