Targeting and Segmentation
Enable personalized utility marketing with the right message, product or program for every customer.
The Targeting and Segmentation Challenge
Today’s utilities have a wide range of products, programs, offers and messages to promote to their customers and hit participation goals.
But how can a modern marketer quickly and effectively segment their customer base and instantly identify the right message, program, or product for every customer without a complex IT database pull? And how to do it while also trying to leverage modern marketing clouds and measurement tools?
The EnergySavvy Solution
EnergySavvy’s Utility Customer Experience (UCX) platform unifies customer data into one simple marketing interface, and uses advanced, utility-specific analytics to identify key insights and instantly match the right customer with the right program, product or message.
With EnergySavvy, utility marketing teams can quickly create dynamic, targeted campaign lists that can be easily output to any existing marketing tool—reducing the time and cost needed to manually process data across multiple customer systems.
“EnergySavvy was able to pull out the outlier homes that really had twice the amount of energy savings potential. Instead of randomly sending out emails, we were able to target houses with high savings potential and really drive our achievement rates up.
— Chris Baker, APS
Solving Key Targeting and Segmentation Challenges
EnergySavvy’s Utility Customer Experience (UCX) platform brings together relevant customer data to enable marketers to automatically segment their customers, extract prioritized offers for each customer, and create personalized messages in any marketing tool or channel.
EnergySavvy’s UCX platform enables utilities to easily segment their customers and target each with highly relevant actions for that moment—providing a truly personalized and consistent experience for them, no matter the channel.
DSM / EE
EnergySavvy’s UCX platform enables DSM/Energy Efficiency managers to drive engagement, increase program participation, and boost customer satisfaction by targeting the right customers for each offer across their preferred communication channels.