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PSEG Long Island Increases Average Megawatt Savings per Project by 61%

PSEG Long Island Increases Average Megawatt Savings per Project by 61%
October 15, 2014 Cassandra McCandless
PSEG LI Case Study Graph

PSEG LI Logo

In 2012 PSEG Long Island faced challenges in their Home Performance programs and were poised to fall short of their peak electric savings goals.

As of August 31, 2014, PSEG Long Island drove:

  • 500% year-over-year increase in online leads
  • 9% increase in average customer dollars saved
  • 61% increase in the programs’ average Megawatt savings per project over the previous year

What Changed? Read below or check out the full case study.

Working with Partners to Identify Improvements

To address program challenges and achieve energy savings goals, PSEG Long Island turned to contractors and other industry partners to identify and develop untapped customer opportunities.

In order to achieve better homeowner engagement, PSEG Long Island launched EnergySavvy Optix Engage, branded as their Online Home Energy Profile. As customers complete the profile, they are given custom energy-saving recommendations for their homes as well as simple steps to apply for an energy-efficiency program, should they qualify.

Results

The Online Home Energy Profile marketing campaign helped drive five times the volume of activity compared with the year before.

The Online Home Energy Profile marketing campaign helped drive five times the volume of activity compared with the year before.

This summer, PSEG Long Island launched a promotion for the Home Energy Profile by entering those who complete a profile in a drawing to win one of five $1,000 Best Buy gift cards.  More than 17,000 customers participated, bringing the total number of profile completions to 30,000 by August 31, 2014.

Of those customers, more than 6,000 went on to request an appointment for the Home Performance Direct Program, five times the number of online leads generated in the previous year.

Read the full case study.

Check out PSEG Long Island at ACI New England

Attending the ACI Regional Home Performance Conference in Springfield, Massachusetts? Stop by the Program and Contractor Roundtable on October 16th at 10:30 am to hear from PSEG Long Island and EnergySavvy.