According to J.D. Power, only a few customers are “very” familiar with their utility’s energy efficiency programs. Program participation is essential for Whole Home Program success; without customers a program can’t survive. But, in today’s fast-paced and distraction-filled world generating leads and customer participation is more challenging than ever.
In Chapter One of EnergySavvy’s free, new eBook, Five Challenges for Whole Home Program Success, we discuss concrete solutions to the most common problems that program managers face around lead generation, including outreach to distracted and busy customers, engagement with hard-to-reach audiences, poor customer experiences, and generic communications that don’t yield results.
There are several ways to build buzz and reach the right customer for a Whole Home Program. Successful programs have met or exceeded program lead generation goals by:
- Broadening marketing efforts and channels to reach target audiences.
- Reaching out to customers at critical transition points such as new move-ins.
- Creating user-friendly online and direct-mail home energy assessments.
- Personalizing the customer experience with modern analytics to cut through the noise.
- Making program participation more accessible by providing access to financing and budget-friendly measures.
- Leverage data, such as successful completed jobs, to better target customers.
Using their online Energy Analyzer home energy survey, PSEG Long Island was able to educate their customers on the benefits of home energy programs and provide personalized recommendations, resulting in a 500% increase in leads generated.