EnergySavvy launches new utility customer, grows sales and marketing team

EnergySavvy launches new utility customer, grows sales and marketing team
March 21, 2013 Dan Zasloff

EnergySavvy is proud to announce that Minnesota Energy Resources, a division of Integrys (NYSE: TEG), is the latest investor-owned utility to adopt Optix Engage.  Partnering with lead program implementer Applied Energy Group, Minnesota Energy Resources has embraced Optix Engage as an intuitive and friendly customer experience to educate homeowners and increase customer satisfaction.

Optix Engage enables the utility to interact with its 211,000 natural gas customers to provide information on home efficiency and rebate programs. The tool guides customers down the road to energy efficiency and provides utility marketers with actionable intelligence.

The Minnesota Energy Resources implementation of Optix Engage focuses on natural gas-saving measures such as high-efficiency furnaces and water heaters.

“We chose Optix Engage because it is a highly effective enrollment tool that also provides a great experience for our customers,” said Jim Phillippo, Program Manager, Energy Efficiency Programs at Minnesota Energy Resources. “It helps us run cost-effective energy efficiency programs for our natural gas customers.”

EnergySavvy continues rapid growth

EnergySavvy has grown quickly over the last year and has recently made a significant investment in its business development and account management capabilities. Two new regional Directors of Client Solutions and a Director of Product Marketing join a growing team, bringing additional horsepower to the company.

“It’s an exciting time at EnergySavvy, and I’m thrilled to welcome Gabriel, Jeff and Dan,” said CEO Aaron Goldfeder. “As a software product company, our success relies on close, collaborative partnerships with our customers.  Our client solutions team is focused on delivering innovative solutions to the energy efficiency challenges of an increasingly large and diverse set of utilities.”

Gabriel Scheer joins EnergySavvy as Director of Client Solutions for the Northwest, responsible for managing and growing the company’s utility customer base throughout the region. Prior to EnergySavvy, Scheer headed Re-Vision Labs, a social innovation consultancy, and was General Manager for Zipcar’s Southern California region.

Jeff Soplop has also joined the team as Director of Client Solutions and will support the company’s growing utility customer base in the Southeast U.S. Before joining EnergySavvy, he led development and delivery of energy solutions and analytics for Phoenix Energy Technologies and Rockwell Automation.

As Director of Product Marketing, Dan Zasloff will be responsible for the EnergySavvy brand and growing the company’s profile among utilities nationwide. Previously in senior marketing roles at Bloom Energy, 3Degrees and Seattle-based Varolii Corporation, Zasloff brings years of energy and utility industry experience to EnergySavvy.