Not Content with #1, Mass Save Takes Customer Engagement to the Next Level

Not Content with #1, Mass Save Takes Customer Engagement to the Next Level
May 12, 2014 Dan Zasloff

Selecting EnergySavvy’s Optix Engage, Mass Save delivers the most usable and effective online home energy assessment to the residents of Massachusetts.


While ACEEE has ranked Massachusetts the number one state in energy efficiency for three years in a row, Mass Save® is not resting on its laurels. Implementing EnergySavvy’s Optix Engage, it’s bringing the most usable and effective online home energy assessment to the state’s 2.5 million households to improve even further the award-winning statewide Home Energy Services (HES) program.

“We’re proud to offer Massachusetts residents an engaging online application that provides an easy way for them to quickly identify energy-saving opportunities, as well as sign up for our flagship Home Energy Services program,” said Laurie Pereira, Lead Program Manager for NSTAR and Western Mass. Electric.  “Optix Engage is an innovative tool that will help our customers take advantage of our large portfolio of energy efficiency programs designed to maximize their energy savings.”

Mass Save is an initiative sponsored by Massachusetts’ gas and electric utilities and energy efficiency service providers, including Berkshire Gas, Blackstone Gas, Cape Light Compact, Columbia Gas of Massachusetts, Liberty Utilities, National Grid, NSTAR, Unitil, and Western Massachusetts Electric Company.

Sponsors of Mass Save work closely with the Massachusetts Department of Energy Resources to provide a wide range of services, incentives, training and information promoting energy efficiency that help residents and businesses manage energy use and related costs. Through this structure, the Mass Save sponsors cooperate closely, continually looking for ways to improve energy efficiency results for Massachusetts. And through Optix Engage, they identified a tool that educates, engages, and enables Massachusetts’ homeowners to take the appropriate next step.

The solution guides customers through a four-step interactive and visual online home energy assessment in just a few minutes. Customers are then provided with their energy savings potential as well as specific steps they can take to achieve savings. If qualified, customers can sign-up for a detailed in-home energy assessment where a contractor will discuss and potentially implement some of these energy-saving measures.

To successfully serve over 2.5 million households, Mass Save programs require modern analytics and data-driven engagement strategies that Optix Engage uniquely provides today.

“The Mass Save sponsors have set the bar for energy efficiency in this country and they continue to build the state’s leadership,” said Aaron Goldfeder, Chief Executive Officer of EnergySavvy. “We are proud to work with Mass Save to generate greater energy and financial savings for the citizens of Massachusetts.”


Optix Engage is a component product of EnergySavvy’s Optix platform, a cloud-based demand-side management system that enables utilities and their partners to achieve DSM goals while driving up customer satisfaction, driving down total program cost and maximizing energy savings.