EnergySavvy opens Boston office and launches new utility customer intelligence dashboard

EnergySavvy opens Boston office and launches new utility customer intelligence dashboard
May 29, 2012 Anne Maertens
Boston tech community

Spurred by rapid client growth on the East Coast, Seattle-based clean tech company EnergySavvy has opened a Boston office. This new location, chosen for its proximity to important energy efficiency programs in the Northeast and Mid-Atlantic as well as the Boston metro area’s burgeoning clean tech community, will enable EnergySavvy to better serve existing East Coast customers and further its growth with utility and governmental energy efficiency programs. 

“We’re very excited to join Boston’s vibrant clean tech community,” said Scott Case, EnergySavvy’s Chief Operating Officer. “We see it as an opportunity to continue to create innovative technology solutions to help utilities run cost effective energy efficiency programs that have a great impact on the communities they serve.”

Laying the groundwork for EnergySavvy’s East Coast office will be software veteran Tony Barnes. With more than 14 years of experience defining, implementing and supporting technology solutions and process improvements to support mission critical business activities, EnergySavvy is pleased to welcome Tony to the EnergySavvy team. Tony joins the company from a recent four-year stint at Microsoft, where he built an operations organization supporting digital television advertising.

“EnergySavvy offers a unique opportunity that I’m excited to be a part of,” Tony said. “With residential energy demand increasing every year, it is critical that utility-led energy efficiency programs are successful and cost effective.”

Customer Intelligence Dashboard Launch

In addition to growth on the East Coast, EnergySavvy has also enhanced our Online Audit tool with a Program Administration Dashboard that provides actionable analysis of customer acquisition and demographic data. EnergySavvy’s new customer intelligence dashboard enables:

  • Real-time tracking of lead conversion rates
  • Customer demographic analytics and benchmarking
  • Segmentation for targeted program marketing initiatives

EnergySavvy’s Online Audit demonstrates, in real time, its industry-leading results in terms of audits completed, leads generated and overall effective engagement. And by combining Online Audit’s opt-in email capture rate of over 50 percent with customer demographic segmentation and targeting, the new Program Administration Dashboard allows programs to follow up with the right subset of customers to re-engage.