EnergySavvy was featured in TechRepublic last week in the article, “How public utilities use analytics to improve interactions with customers.”
The article explains how utilities can get a more complete picture of their customers and provide a more personalized customer experience.
In the article Michael Rigney, SVP of sales, marketing, and regulatory affairs for EnergySavvy, said, “[F]or many, using big data and analytics is a major challenge. This is because many utilities run legacy systems that don’t readily integrate with newer analytics or big data technologies. Meanwhile, customers are getting tired of receiving offers and communications from utilities that don’t address their needs. The goal for public utilities now is to be able to better understand their customers with the help of analytics and big data. For this to occur, a utility must understand each customer’s energy usage patterns, demographics, whether they use solar energy, and their ability to pay.”
Check out the full TechRepublic article here.