Home energy efficiency programs around the country, run by most utilities and by government entities at all levels, have at least one common goal: to reduce the energy wasted by the nation’s aging housing stock. And they all share common tactics: lavishing homeowners with incentives, tax credits and low-interest loans to induce them to upgrade the efficiency of their homes through low-tech, but high-impact, measures such as adding insulation, upgrading to new high-efficiency heating and cooling equipment and sealing air leaks in the home’s living space.
Yet, no matter how generous these programs are – many offer thousands of dollars of incentives per home – they all face a common problem. The problem: actually getting homeowners to care about efficiency and to take action. Across the country, home energy efficiency programs suffer from a demand creation problem.
Read EnergySavvy CEO Aaron Goldfeder’s full article on SustainableIndustries.com.