Marketing and Outreach

  • Women with mailer on couch

    How to Boost Engagement When the Clock is Ticking

      It’s already October, and many marketers and program managers are racing to the finish line to meet enrollment and…

  • Omnichannel customer with laptop and phone

    Three Ways Utility Marketers Can Revolutionize Their Approach to Customer Engagement

    In today’s world, utility marketers face a daunting set of challenges. They need to find ways to reach and engage…

  • Disaggregated Usage

    Four Ways to Better Leverage Your Online Assessment to Engage Customers

    Online Assessments are critical to any utility’s customer engagement strategy, adding tremendous value for the overall customer experience and satisfaction.…

  • Rural Areas

    EnergySavvy Partners with Wisconsin’s Focus on Energy to Engage Rural Customers

    Focus on Energy, Wisconsin utilities’ statewide energy efficiency and renewable resource program, wanted to better reach their rural customers. The…

  • Couple sitting at laptop in kitchen

    New eBook: Why Modern Customer Energy Assessments Matter

    With an expanding list of options, many utility leaders are questioning if customer energy assessments are still relevant for today’s…

  • Three Components of Personalization

    The Three Essential Technologies for Utility Personalization and Engagement

    Working in the utility space, it seems like every day there’s another new company talking about how analytics-powered personalization can…

  • New Move-ins

    Boost Program Enrollment by Welcoming New Move-ins

      Marketers have long known that the key to success for any product or program is connecting with the right…

  • Whole Home Family

    Part 1: Generating Leads for Whole Home Program Success

    According to J.D. Power, only a few customers are “very” familiar with their utility’s energy efficiency programs. Program participation is…

  • Whole Home Campaign eBook

    New eBook: Five Challenges for Whole Home Program Success

    Whole Home Programs can be beneficial to utilities and to customers alike. They can enable program managers to reach their…

  • Small to Medium Sized Business Infographic

    How to create big opportunities to save energy for small businesses

    Small businesses are an important part of our economy, yet are often overlooked by utilities for participation in energy efficiency…