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Marketing and Outreach

  • 2019: The year of the personalized utility

    Companies like Amazon and Netflix have created engaging and personalized experiences that customers are not only expecting from other service…

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  • Call Center

    Unlocking Modern LMI Customer Engagement

    Many utilities today are looking to better serve their LMI customers with expanded programs and initiatives, but this customer segment…

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  • Couple looking at energy usage in the park.

    Personalization for Gas Utilities: Without the IT Headache

    The world is changing. Previously, an energy customer’s main decision might have only been between whether they use gas or…

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  • Woman on Phone with Coffee

    New eBook: 8 Solutions to Better Serve LMI Customers

    Billing inquiries are the #1 issue for customers calling into utility call centers. And many of these inquiries are from…

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  • SnoPud Home Energy Assessment

    Snohomish County PUD Launches Online Home Energy Profile

    Powered by EnergySavvy, Snohomish County Public Utility District (the PUD)’s Home Energy Profile guides customers through a quick and easy…

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  • Mom and daughter reading

    Putting Personalization to Work for Utility Marketing

      In today’s increasingly digital world, utility marketing leaders have growing responsibilities, but also have limited and outdated tools to…

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  • Women with mailer on couch

    How to Boost Engagement When the Clock is Ticking

      It’s already October, and many marketers and program managers are racing to the finish line to meet enrollment and…

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  • Omnichannel customer with laptop and phone

    Three Ways Utility Marketers Can Revolutionize Their Approach to Customer Engagement

    In today’s world, utility marketers face a daunting set of challenges. They need to find ways to reach and engage…

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  • Disaggregated Usage

    Four Ways to Better Leverage Your Online Assessment to Engage Customers

    Online Assessments are critical to any utility’s customer engagement strategy, adding tremendous value for the overall customer experience and satisfaction.…

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  • Rural Areas

    EnergySavvy Partners with Wisconsin’s Focus on Energy to Engage Rural Customers

    Focus on Energy, Wisconsin utilities’ statewide energy efficiency and renewable resource program, wanted to better reach their rural customers. The…

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