Author archive for Crystal Leaver

  • Rural Areas

    EnergySavvy Partners with Wisconsin’s Focus on Energy to Engage Rural Customers

    Focus on Energy, Wisconsin utilities’ statewide energy efficiency and renewable resource program, wanted to better reach their rural customers. The…

  • Couple sitting at laptop in kitchen

    New eBook: Why Modern Customer Energy Assessments Matter

    With an expanding list of options, many utility leaders are questioning if customer energy assessments are still relevant for today’s…

  • Woman on phone with ear buds

    How Amazon, Netflix, Lyft, and Uber Might Deliver the Utility Customer Experience

      “Hey Alexa. I got a high energy bill in the mail. How can I lower it this month?” While…

  • Personalization and Customer Insights

    Recent funding helps expand our personalization capabilities

      It’s a busy and exciting time right now for EnergySavvy as we continue to help utilities use predictive analytics…

  • Houses in desert

    APS Helps More Customers Save Money with Targeting

      Each time the number of programs and offers grows for a utility, so does the difficulty of reaching the…

  • New Move-ins

    Boost Program Enrollment by Welcoming New Move-ins

      Marketers have long known that the key to success for any product or program is connecting with the right…

  • Program Optimization

    Six Ways that Continuous Measurement Can Optimize Program Performance

    Measurement is a critical part of managing a program, but today most utility program managers receive data months or even…

  • Paying with Credit Card

    Paperless Billing and the Utility Savings Equation

    In the past twenty years, we’ve transformed the way we find and consume information, trading paper for digital. We read…

  • Whole Home Campaign eBook

    New eBook: Five Challenges for Whole Home Program Success

    Whole Home Programs can be beneficial to utilities and to customers alike. They can enable program managers to reach their…

  • Small to Medium Sized Business Infographic

    How to create big opportunities to save energy for small businesses

    Small businesses are an important part of our economy, yet are often overlooked by utilities for participation in energy efficiency…