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AEP Ohio Selects Optix Engage, Launches Energy Profile

AEP Ohio Selects Optix Engage, Launches Energy Profile
March 10, 2015 Cassandra McCandless
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AEP Ohio launches Energy Profile™, an online energy-saving experience for customers

A modern online experience that matches customers with money-saving and energy-saving rebates and programs.

GAHANNA, Ohio, March 10, 2015 – AEP Ohio, a unit of American Electric Power (NYSE:AEP), is pleased to announce Energy ProfileTM,  an intuitive, fun and interactive new online energy audit that provides utility customers with a 21st century journey to energy savings. Complementing the recent launch of AEP Ohio’s new website, Energy Profile is now available at aepohio.energysavvy.com.

AEP Ohio selected Seattle-based EnergySavvy, a cloud software company that has deployed solutions for utilities nationwide, to power Energy Profile.

After collecting simple information from customers about their home’s structure, heating and cooling, appliances and energy habits, Energy Profile connects AEP Ohio customers to best-fit programs that will save them money and energy. And the tool provides useful energy information that’s customized to each individual’s dwelling.

AEPOhio_2“Energy efficiency is helping our customers save both energy and money, and as their utility, AEP Ohio has a unique role to play in providing the tools to educate and connect our customers to the programs that help them,” said David Tabata, AEP Ohio’s Consumer Programs and Marketing Manager. “Critical to the success of these offerings is the ability to engage large numbers of customers in the modern ways they expect and deserve. Energy Profile is one important way for customers to get to know AEP Ohio as their trusted energy advisor.”

It even helps “already efficient” customers with tailored steps to go well beyond the basics. The goal is to drive participation in the utility’s portfolio of energy and demand response programs to cost-effectively boost energy savings.

“We conducted an exhaustive search for online engagement tools and chose EnergySavvy for three main reasons,” said Tabata. “They’ve created an experience that is easy for AEP Ohio customers to use, a visual design that reflects our modern brand and an approach that enables customers without an engineering degree to complete an online energy audit quickly.”

“AEP Ohio is demonstrating its continued commitment to energy efficiency for its 1.5 million residential customers,” said Aaron Goldfeder, CEO of EnergySavvy. “Energy Profile, powered by Optix Engage, is a welcoming front door to AEP Ohio’s comprehensive set of energy efficiency programs.”