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A New Way to Engage 90% of American Businesses About Energy Management

A New Way to Engage 90% of American Businesses About Energy Management
October 12, 2015 Dan Zasloff
Man Viewing iPad

With deployments at National Grid Massachusetts and Rhode Island, and four other investor-owned utilities launching soon, Optix Engage™ for Business is a digital engagement solution that effectively addresses a hard to reach, but critical customer segment.

Small and midsize businesses account for more than 90% of American companies, consume about 20% of the nation’s energy, but attract less than 4% of utility energy efficiency spending nationwide according to E Source. And a recent Accenture study showed that while 9 out of 10 businesses want more tailored products and services from their utility, just 35% say they’re getting it.

Why? Small and midsize businesses have often been challenging for utilities to serve: too numerous for dedicated account managers but too unique for standard mass-market outreach.

EnergySavvy announces Optix Engage for Business, a digital engagement solution that connects small and midsize businesses with the right utility customer programs and offerings.

EnergySavvy has worked with hundreds of businesses in an effort to build a solution that addresses their specific needs. Engage for Business supports more than 2,300 business types with a tailored experience. In Massachusetts and Rhode Island, National Grid is supplementing its award-winning small business programs with Engage for Business, achieving early success. About 60% of business customers who start the audit complete it, and 36% convert to utility program leads.

National Grid has made significant commitments to help our customers save money and energy. Working with EnergySavvy enables us to further enhance our outreach and engagement with New England’s small and midsize businesses. The solution is easy, intuitive, and directs our business customers to a personalized set of money-saving opportunities based on their unique business type and premise.
-Ezra McCarthy, Lead Analyst, C&I EE Program Strategy at National Grid U.S.

Engage for Business is seamlessly integrated into EnergySavvy’s Optix Platform, enabling utilities to benefit from the full suite of engagement, program automation and continuous savings measurement solutions.

“We’ve figured out over the last five years how to make home energy audits work for everyday people. This is all about making it easy for small business owners,” said Aaron Goldfeder, CEO of EnergySavvy. “Our passion is to deliver great customer experiences, drive action that improves the utility-customer relationship, and unlock data-driven insights to enable the utility of the future.”