Driving Customer Relevance
In the face of sustained change in the utility industry, customer relevance is more important than ever before. After all, DSM programs cannot be successful without customers who are participating and meaningfully connected. Optix Engage, our innovative customer engagement solution built for both residential and small commercial customers, drives the highest and most cost-effective program enrollment in the industry.
Optix Engage creates modern, intuitive, user-friendly experiences and provides utility program marketers with in-depth customer intelligence. Through more than twenty utility deployments, Optix Engage has proven to increase program participation at lower cost, drive customer satisfaction, boost downstream marketing, and dramatically outperform traditional online energy audits.
We chose Optix Engage because it is a highly effective enrollment tool that also provides a great experience for our customers. It helps us run cost-effective energy efficiency programs.Jim Phillippo,
Minnesota Energy Resources
An Online Audit that Actually Works
With Optix Engage, commercial and residential customers quickly learn how much energy efficiency upgrades can save them and see which ones give them the biggest bang for their buck. Engage is so easy to use and it has a completion rate of 93 percent, making it the best way to turn customers into program participants.
Education and awareness are critical to any successful program. Customers who understand energy efficiency are more likely to enroll in your programs and take action, so we’ve made learning about energy efficiency fun, interactive and easy. Optix Engage achieves program application rates of over 50 percent, increasingly making it our utility partners main entry point for all energy efficiency.
Actionable Customer Intelligence
Real-time customer intelligence empowers administrators, marketers and planners to analyze marketing and engagement data. For example, by capturing emails from over 50 percent of users, marketers can easily segment and re-engage with the right subset of customers – both residential and commercial – based on their energy savings profile and the needs of their homes.
Contractors, lenders and community partners can be a program’s most effective way to reach customers. Optix Engage activates this valuable channel by making partner marketing on behalf of the program easier, more transparent and more effective.
Flexible, Painless Deployment
Every program is unique. Our flexible solution is custom-fit to your needs. Engage can deploy within days and will seamlessly integrate into your existing website and marketing.