Marketing and Outreach

Omni-Channel Engagement that Customers Love

As the utility industry evolves toward the customer era, engaging customers in their preferred channel and at their convenience is more important than ever. Utilities are also tasked with delivering more with less budget, making their goals of increasing customer satisfaction and driving program participation challenging to reach.

EnergySavvy’s suite of Marketing and Outreach products are proven at more than 30 utilities to drive residential and small-to-midsize business customer awareness of and participation in utility offers and programs. Our tailored solutions encourages all types of customers to take initiative and self-serve, from digitally-savvy millennials to disengaged seniors, to low to moderate income households, and business owners who often require tailored approach. This lowers utilities’ cost-to-serve while increasing participation and customer satisfaction. And, utilities with higher customer satisfaction achieve better regulatory outcomes.

  • Best in class: 93% online completion rate among Residential Online Assessment customers.
  • More effective: Direct Mail Assessment outperforms traditional direct mail by 10x.
  • Improves customer satisfaction: 11% increase in customer satisfaction among Residential Online Assessment participants.
  • Boost business participation: Nearly half of Business Online Assessment users convert to utility program leads.